Walking into Oasis Tire on U.S. Highway 90, customers are greeted with a friendly smile and quality customer service. Unlike big city tire shops, Oasis provides customer care that exemplifies the community of Alpine.
Customers can rely on Oasis to come out to them to fix their flat tire – wherever they are stranded.
Oasis Tire owner Wilma Smith hails from Bryan, but has been a staple in the Alpine community since 2000. Wilma and her husband Morton bought Oasis – then called Van’s Tire – and started their business with just two employees. Business has been great as their store has grown tremendously over the last 18 years, and now boasts 12 employees, many of whom have been with business for 15 years or more.
Smith and her husband love living in Alpine, but she said that the town has grown since they made it home.
“I used to be able to drive from where In & Out Rental is through town, and never see another car. It used to be mostly ranching,” she said. “When we moved here, that’s mainly what Sul Ross was too – ranching students. It’s changed a lot in 18 years. A lot more people have found Alpine, and we have a lot of tourists now.”
As anyone who has lived in West Texas for a while knows, for emergency roadside assistance, customers simply need to call the Oasis Tire number. The likelihood that Oasis will be there to help you faster than AAA is pretty high.
As such, living in West Texas often means relying on the community rather than larger companies.
Smith said, “We’re out here away from everything. We don’t have Walmart on every corner. And I like that.”
This sentiment of being community-centered and away from it all is surely shared by many who have chosen Alpine as their home.