The Alpine Downtown Association said Monday that Saturday’s Heart of the Arts event in the downtown business district was its most successful promotion to date. Partially funded by the city of Alpine Hotel Occupancy Tax, Porter’s Thriftway and West Texas National Bank, the event was advertised locally, as well as in out-of-town media, concentrating on the Midland-Odessa area.
ADA Vice President David Busey chaired the Art of the Arts Committee, working with the city to coordinate promotion of the event and lining up performances.
The ADA was created in 2016 to promote businesses and economic development in the central business district. It received its tax-exempt 501-C-3 status last year. It created four Heart of Alpine events last year and is working with area taxing agencies for tax relief for people who repair old buildings and create new businesses.